Executive Home Care, part of the Evive Brands family and a trusted provider of in-home care, is proud to announce the return of its “Roses for Resilience” campaign. After a successful debut last year, caregivers from locations nationwide will once again deliver hundreds of long-stemmed roses to seniors as a gesture of respect, gratitude, and human connection.

“As we enter year two of ‘Roses for Resilience,’ I’m continually inspired by the difference a single rose can make,” said Jeanette Weinz, Brand President of Executive Home Care. “Our caregivers see firsthand how this simple gesture brightens a senior’s day and reinforces our commitment to compassionate, relationship-centered care. Each rose is a reminder that our clients’ wisdom and resilience deserve to be celebrated every day.”

Franchise owners will capture moments from their deliveries through photos and stories shared on social media, with highlights also featured on the Executive Home Care website. Beyond its symbolic meaning, the program helps spotlight the challenges older adults face and underscores the essential role professional in-home care plays in promoting independence and well-being.

In recognition of National Senior Citizens Day, Executive Home Care invites community members to celebrate by reaching out to an older neighbor, volunteering at local senior centers, or spending quality time with family elders.